We work to improve lives in Latin America and the Caribbean. Through financial and technical support for countries working to reduce poverty and inequality, we help improve health and education, and advance infrastructure. Our aim is to achieve development in a sustainable, climate-friendly way. With a history dating back to 1959, today we are the leading source of development financing for Latin America and the Caribbean. We provide loans, grants, and technical assistance; and we conduct extensive research. We maintain a strong commitment to achieving measurable results and the highest standards of integrity, transparency, and accountability.
The Bank's current focus areas include three development challenges – social inclusion and equality, productivity and innovation, and economic integration – and three cross-cutting issues – gender equality and diversity, climate change and environmental sustainability; and institutional capacity and the rule of law.
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This is an opportunity to get to know the inner workings of the leading source of financing for development in Latin America and the Caribbean. During two months of hands-on experience, you will be part of teams who provide operating and corporate solutions to clients from both the public and the private sectors.
-2100000101 Head of Marketing and Business CommunicationsIDB InvestBackground: We are currently searching for a Head of Marketing and Business Communications for the Investment Operations Department (INO) of IDB Invest, reporting to the Chief Investment Officer. Within the IDB Group, IDB Invest promotes development through our know-how and investments in the private sector. As a multilateral development bank, we have a responsibility to make a difference and contribute to economic growth and social progress in Latin America and the Caribbean (LAC). At the same time, we have a duty to our shareholders to maintain a sustainable business model and seek returns on our investments.To meet both goals, we need to ensure that every investment we make —no matter the economic sector, the country, or the type of project— meets the highest standards. To accomplish this, we look for clients who share our values, and we work with them every step of the way to ensure that they are well-governed, operate with integrity, implement responsible environmental and social practices and, ultimately, contribute positively to development.Our team: INO is responsible for clients and partners' engagement for the origination, structuring, closing and supervision of transactions and projects that meet our requirements. INO follows a matrix model with three Segment Divisions covering Infrastructure and Energy (Transport, Energy, Water and Sanitation and Social Infrastructure), Financial Institutions (Banks, Funds, and other Financial Institutions), and Corporates (Agribusiness, Tourism, Manufacturing and Telecommunications, Media and Technology), as well as transversal areas such as: Financial Products and Services, Advisory Services, and Portfolio Management. INO also houses two Teams: Marketing and Business Communications and Business Strategy, Planning and Resources. What you'll do: You will work closely and collaboratively within INO and other organizational units of the IDB Group, such as IDB Invest's Institutional Communications Team and IDB's Knowledge, Innovation and Communications Sector (KIC), that provide certain services to IDB Invest. You will lead all Marketing and Business Communications initiatives to promote client and partner engagement and support business activity. Your main responsibility will be to lead the planning and execution of IDB Invest's marketing strategy as a key enabler of its business activity. As part of this role, you will have the following specific responsibilities: Design and execution of the Marketing Strategy Lead the development and execution of Marketing Strategy aligned with the Segment needs and priority transversal topics (climate, gender, and MSMEs -Micro, Small and Medium Sized Enterprises-), focusing on clients and financial and non-financial partners (i.e. mobilization investors, thought leaders, donors) as relevant target audiences.Supervise the implementation of the client strategy, including supporting specialists with client segmentation, account planning for strategic clients and partners, and monitoring client satisfaction and surveys.Implement a content marketing strategy across different channels to create awareness about our capabilities, track record and expertise, with the ultimate goal of generating new business opportunities.In coordination with business specialists, lead the creation of relevant content and marketing materials and campaigns to support business development, ensuring alignment with our brand values and guidelines. Ensure Sales & Marketing Alignment and Data Governance Define client segmentation, implement it and follow up its evolution. This includes, but is not limited to, the development of target Buyer Persons and Buyer Journeys within the different business areas.In coordination with INO's Management Team, analyze relevant Key Performance Indicators on a monthly and/or quarterly basis to continuously trigger marketing actions and suggest improvements to support business generation and market positioning.Collect data and metrics to analyze the effectiveness of business development actions and marketing plan tactics, as well as maintain and evolve Leads qualification criteria.Gather users, clients and partners' insights and relevant market intelligence to support business performance. Manage and Recommend Marketing & Information Technology Tools Evaluate, design, and implement IT tools and processes to support the business execution and models, in coordination with the technology team and other internal relevant partners. Tools could be either internal or client facing.Enhance tools over time in order to support changes in models and in technology.Design and enhance the CRM's client and business management and marketing automation tools as the business model evolves. Education: You hold an advanced degree in marketing, business administration, communications, or another relevant field. Any Salesforce certification and/or experience with the Salesforce software would be a plus.Experience: You have a minimum of 10 years of professional work experience in marketing or business strategy in B2B businesses, such as companies, financial intermediaries, institutional investors and/or strategic marketing consultancy firms.Experience with companies in the financial industry (commercial banking or investment banking) is desirable.Proven experience in Relationship, Content and Digital Marketing would be a plus.Languages: Full proficiency in Spanish and English is required. Proficiency in other official IDB Invest language (French and/or Portuguese) is a plus. Other Skills:Analytical capabilities result oriented approach and interpersonal coordination skills.Excellent interpersonal skills to effectively work with project teams and relevant partners.Ability to handle multiple projects at a time.Ability to synthesize complex information clearly for a variety of internal and external partner audiences.Link to Core & Technical Competences (← please Ctrl + Click)Opportunity summary:Type of contract: Fixed-TermLength of Contract: 3 yearsStarting date: Upon agreement.Location: Washington, DCOur culture: Working with us you will be surrounded by a diverse group of people who have years of experience in all types of development fields, including transportation, health, gender and diversity, communications and much more.About us: IDB Invest, a member of the IDB Group, is a multilateral organization based in Washington, D.C., that is committed to the development of Latin America and the Caribbean through the private sector.The IDB Group is the leading source of development finance for Latin America and the Caribbean. It helps to improve lives by providing financial solutions and development know-how to public and private sector clients. The group comprises the IDB, which has worked with governments for 60 years; IDB Invest, which serves the private sector; and IDB Lab, which tests innovative ways to enable more inclusive growth. ___________________________________________________________________________This is how cinfo can support you in the application process for this specific position: Before you apply for this position: Improve your application documents by registering for a Job Application Support. After you have applied for this position: Swiss nationals are welcome to share a copy (PDF) of their application, as well as of this vacancy with firstname.lastname@example.org. We inform our partners from the respective organisation and the Swiss Government about qualified applications. When invited to the interview: Prepare for the interview by registering for a Job Application Support. This service is offered free of charge to Swiss nationals. Interested in a career with multilateral institutions? Read more: Working with the United Nations Working with International Financial Institutions For Swiss nationals ___________________________________________________________________________