Digital Acquisition Officer
Switzerland, Geneva, Geneva
Nonprofit/Community/Social Services/International Cooperation
Other
Date of last update: 2026-09-24 (Expiry date: 2026-10-11)
Company presentation
MSF ou Médecins Sans Frontières est une organisation humanitaire internationale qui apporte une aide médicale d'urgence à des populations confrontées à des crises menaçant leur survie, et ce, depuis bientôt cinquante ans. D'ailleurs Médecins Sans Frontières a reçu le prix Nobel de la Paix en 1999. Zones de conflits armés, épidémies, pandémies, catastrophes naturelles ou accès limité aux soins de santé, voici nos terrains d'intervention. Toutes ces situations nécessitent des ressources médicales et logistiques adaptées dont les autorités sanitaires et les ministères de la Santé ne disposent pas, ou pas en nombre suffisant, c'est pourquoi une assistance médicale internationale est essentielle aux populations.
Si vous avez entendu parler des actions humanitaires MSF, c'est parce que MSF prend la parole publiquement pour tenter de faire sortir une crise de l'oubli, alerter l'opinion sur des exactions commises loin des caméras, critiquer les insuffisances du système de l'aide, ou lorsque l'assistance est détournée de son objectif premier pour servir des intérêts politiques.
Réunies autour d'une même charte, les équipes de MSF sont composées de personnel médical, logistique et administratif venant de tous les continents. Volontaires internationaux ou employés localement, ces équipes apportent leurs secours dans le respect des principes de l'action humanitaire et de l'éthique médicale.
Chez MSF, nous nous engageons à avoir une culture inclusive qui encourage et soutient les diverses voix de nos membres du personnel. Nous nous efforçons de créer des lieux de travail où des équipes de personnes ayant des origines, des caractéristiques, des perspectives, des idées et des expériences différentes travaillent ensemble pour la mission sociale de MSF afin de créer de meilleurs résultats pour nos patients et les communautés avec lesquelles nous travaillons.
Nous accueillons les candidatures de personnes de tous les sexes, âges, orientations sexuelles, nationalités, races, origines, religions, croyances, capacités et toutes autres caractéristiques de diversité.
MSF ne tolère pas l'exploitation et les abus sexuels, ni aucune forme de discrimination ou de harcèlement, y compris le harcèlement sexuel. Tous les candidats sélectionnés seront donc soumis à une vérification des références.
Depuis sa création par quelques bénévoles en 1981, MSF Suisse et le centre opérationnel de Genève a bien grandi ! Aujourd'hui, plus de quatre cents salariés, aidés de bénévoles soutiennent les 73 projets sur le terrain.
Si vous souhaitez rejoindre nos équipes terrain consultez les profils recherchés sur notre site :
https://www.msf.ch/travailler-avec-nous
Job description
Verify your compatibility with this job ad
The compatibility is only an indication and should not discourage you from applying if you think your profile matches. It is also not taken into consideration for recruitment.
Join MSF OCG as a Digital Acquisition Officer!
We are looking for passionate candidates ready to contribute to our humanitarian mission.
Below, you will find the job details and the qualifications we are looking for.
Inclusivity and Diversity at MSF
Do your qualifications and experience not exactly match all requirements of the job?
At MSF OCG, we are committed to an inclusive culture that supports and amplifies the diverse voices of our staff members. We strive to create workplaces where teams of people with diverse backgrounds, characteristics, perspectives, ideas and experiences work together to advance MSF's social mission and create better outcomes for our patients and the communities we work with.
We understand that some people may hesitate to apply for employment if they don't meet all listed job requirements. Research shows that this is especially true for women. If you believe your profile is a good match for this position, we invite you to apply even if you don't fulfil every listed qualification.
We encourage applications from individuals of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability status, and all other diversity characteristics.
MSF does not tolerate sexual exploitation and abuse, any kind of discrimination or harassment, including sexual harassment. All selected candidates will undergo reference checks.
Context & mission
Médecins Sans Frontières is an independent, international medical and humanitarian organization that provides care to people in need, people affected by natural or man-made disasters, and victims of armed conflict, without discrimination and without regard to race, religion, creed or political affiliation (MSF Charter).
The MSF movement is built around 5 operational centers supported by 24 sections and offices worldwide. MSF Operational Center Geneva (MSF OCG) is one of these centers.
The Digital Unit is one of the eight professional units within the Communications and Fundraising Department. Based across Geneva and Zurich, it brings together eight staff members. Its mission is to develop and retain audiences across digital channels in order to strengthen MSF's communications and support donor acquisition. It is also responsible for the design, development, and administration of MSF's digital ecosystem.
We are looking for a Digital Acquisition Officer. In this role, you manage defined operational activities with accuracy, judgment, and accountability. You ensure that processes run smoothly, data and documentation are reliable, and compliance standards are met. You also identify opportunities to streamline or improve day-to-day operations within your area of responsibility.
Job Purpose
Develop and implement MSF Switzerland's digital acquisition strategy to generate new leads and acquire new donors through digital channels. Design and optimize acquisition offers, conversion journeys, and campaign performance to maximize fundraising results and support sustainable donor growth.
Tasks & Responsibilities
- Contribute to the definition of the digital acquisition strategy for regular giving, one-off giving and lead generation.
- Lead end-to-end digital acquisition projects, from concept and planning through implementation, monitoring and performance evaluation, coordinating internal stakeholders and external specialists as required.
- Develop and manage lead generation offers and conversion journeys to attract, engage and convert prospective supporters into donors.
- Develop and implement email conversion campaigns and automated supporters' journeys to nurture leads and increase donor acquisition.
- Define and implement paid media strategies across relevant digital platforms, balancing brand awareness and fundraising objectives to maximize acquisition performance (leads and donations) and return on investment.
- Manage relationships with external agencies and partners, providing strategic direction, challenging performance, and ensuring delivery against acquisition objectives (creative, UX design, developers, paid media agency...).
- Monitor, analyse and optimise acquisition and lead conversion performance, leveraging audience insights, campaign data and testing methodologies to continuously improve results.
- Collaborate closely with fundraising and communication teams to ensure alignment of acquisition activities with organizational objectives and supporter engagement strategies.
Your profile
Education
- Bachelor's degree in Marketing, Digital Marketing, Digital Communication, Fundraising or related field, or an equivalent professional experience.
Experience
Essential:
- Experience managing digital acquisition or fundraising campaigns.
- Experience acquiring new donors and generating leads through digital channels.
- Experience developing and managing paid media strategies.
- Experience coordinating multiple digital projects and stakeholders simultaneously.
- Experience working with external agencies and service providers.
Languages
Essential
- Native proficiency in French or Swiss German
- Fluent English, both written and spoken
Desired:
- Both French and Swiss German is an asset
Skills/ Technical competencies
- Knowledge of major paid media platforms and products (Google Ads, Performance Max, Demand Gen, Meta Advantage+, LinkedIn Ads, etc.).
- Understanding of supporter engagement, audience segmentation and conversion journeys.
- Understanding of CRM and donor database principles.
- Knowledge of digital analytics, attribution models and campaign tracking.
- Knowledge of email marketing and marketing automation tools.
- Understanding of landing page optimization and conversion rate optimization (CRO).
Personal Abilities/Qualities
- Project management and prioritization.
- Analytical and data-driven decision making.
- Copywriting and content development for digital fundraising.
- Stakeholder management and collaboration.
- Planning, organization and attention to detail.
- Continuous improvement and test-and-learn mindset.
Terms of employment
- Full-time position 100% (40h/week)
- Open-ended contract
- Working place: Geneva or Zurich
- Ideal start date: 5th of January 2027
- Gross annual salary (for 100%): from CHF 87'372 to CHF 100'608.- (salary commensurate with equivalent experience and internal salary grid)
- Paid vacation: 25 days per year, prorate temporis, plus any Swiss public holidays falling within the contract period.
- Pension plan: pension contribution covered 3/4 by MSF, 1/4 by staff member.
- Relocation support available for eligible candidates.
How to apply
Candidates are invited to submit their application exclusively through our recruitment platform, following these guidelines:
- CV (maximum 2 pages)
- Cover letter (maximum 1 page)
- Documents must be submitted in either English or French.
The application deadline is October 11th 2026
We reserve the right to close this vacancy earlier if we receive a sufficient number of quality applications.
All applications will be treated confidentially.
Only shortlisted candidates will be contacted.
Please note that we do not wish to use the services of recruitment or placement agencies.
View details
Working hours (%): 80-100% / 100%
80-100% / 100%Type of contract: Staff (Permanent and Fixed Term)
Macro-area: Switzerland
Area of work Definition: Advocacy, Media and Communication
Type of organisation: NGOs

